WE MAKE EXERCISE FUN AND REWARDING BY USING AUDIO DRAMA TO COMBINE IMAGINATION AND PHYSICAL ACTIVITY
Imaginactive is a startup intersecting exercise with entertainment to transform workouts into immersive exercise experiences.
We know not everyone enjoys exercising, but we also know everyone enjoys being entertained, so we wondered: what if we could put the two together? Create affordable, accessible "exer-tainment" products with zero barrier to entry that could be used anywhere, anytime?
Our mission is to get millions of people who think they 'don't like' exercise not only willingly engaging in it but enjoying, with their heads and their hearts, the physical activity that we know will improve their lives.
Our first product is the audio fitness adventure Apocalypse Survival Training, a comedy adventure series in which every episode is a workout. AST is a binaural, high fidelity, full production audio drama that incorporates three different kinds of workout - running, bodyweight circuit and yoga/stretch - into an ongoing storyline. Part audio book, part group exercise class, part personal trainer, it places the user as the main character in a group of survivors who must survive - and end - an alien invasion of a parallel reality London.
We first launched AST on its own app but in June 2021 moved it to a new home on our own Imaginactive app and web service.
Founders Adele and Rasmus Andersen pitched Imaginactive's audio fitness adventures on BBC1's show Dragons' Den in episode 11 of series 18. The Dragons were, in hindsight, not exactly the right demographic, but were encouraging about the concept.
Founder & Creative Director
Adele has spent over a decade in the fitness industry making group exercise enjoyable. She owns and runs Ravenscourt Bootcamp in West London and teaches online exercise-to-music classes under Adele Andersen Fit Online. Her focus in all classes is delivering fun, inspiring, encouraging and effective workouts, and she approaches all her work for Imaginactive with the same philosophy: that physical activity should also be mentally and emotionally engaging.
She weaves together the experience of years of storytelling and fitness instruction as creative director and writer for Imaginactive, as well as directing, producing and editing Apocalypse Survival Training and overseeing the app design and development.
Outside of Imaginactive Adele is horse-mad (currently into horseback archery), a passionate geek, LED saber enthusiast, peanut butter obsessive and was once crowned Miss Discworld by Terry Pratchett himself. She and her husband Ras live in London, where they are owned by three cats.