WE MAKE EXERCISE FUN AND REWARDING BY USING AUDIO DRAMA TO COMBINE IMAGINATION AND PHYSICAL ACTIVITY
Imaginative is a startup intersecting exercise with entertainment to transform workouts into immersive exercise experiences.
​
We're doing this because we're horrified by the statistics showing that physical inactivity has now overtaken smoking as a global cause of early death, and want to do something about it.
​
We know not everyone enjoys exercising, but we also know everyone enjoys being entertained, so we wondered: what if we could put the two together? Create affordable, accessible "exer-tainment" products with zero barrier to entry that could be used anywhere, anytime?
​
Our mission is to get millions of people who think they 'don't like' exercise not only willingly engaging in it but enjoying, with their heads and their hearts, the physical activity that we know will improve - if not save - their lives.
​
Our first product is an audio fitness adventure app called Apocalypse Survival Training, a comedy adventure series in which every episode is a workout. AST is a binaural, high fidelity full production audio drama that incorporates three different kinds of workout - running, bodyweight circuit and yoga/stretch - into an ongoing storyline. Part audio book, part group exercise class, part personal trainer, it places the user as the main character in a group of survivors who must survive - and end - an alien invasion of a parallel reality London.
THE IMAGINACTIVE TEAM
Adele Andersen
Founder & Creative Director
Adele has worked as a freelance group exercise instructor for eight years and runs Ravenscourt Bootcamp in West London. Her focus in all classes is delivering fun, inspiring, encouraging and effective workouts, and she approaches all her work for Imaginactive with the same philosophy, believing that the physical activity should also be mentally and emotionally engaging.
​
She weaves together the experience of years of storytelling and fitness instruction as creative director and writer for Imaginactive, as well as directing, producing and editing Apocalypse Survival Training and overseeing the app design and development.
​
Outside of Imaginactive Adele is a passionate geek, LED saber enthusiast, horse lover, accidental model, peanut butter obsessive, and was once crowned Miss Discworld by Terry Pratchett himself (squee!).
